Journalist and presenter Geoff Keighley has revealed that he is paying for The Game Awards 2014 out of his own pocket. The awards were previously called the VGA’s and weren’t particularly taken to by gamers. Let’s hope this year’s event will be an improvement.
“The investment is my own. I’m bankrolling it and we’re trying to sell some sponsorships. But there are no submission fees.”
“There is a fair amount of risk involved, though he declined to say how much of his own money he had to put up for the show. “I thought about doing a Kickstarter, but I would feel awkward doing that. I think I need to take this on myself to prove I can do it. I need to prove to everyone this is going to be great. If I were to Kickstart it there would have been a fair amount of skepticism.”